The Graduate Certificate in Marketing program offered by the School of Continuing Studies introduces the core competencies of marketing to those interested in entering the field or those who wish to update their existing knowledge to work in various marketing contexts. Areas of focus include evolving marketing principles and theory, market segmentation, marketing research and reporting, digital marketing management, communication and presentation skills, sales and negotiation, and marketing of services. The program covers both theoretical knowledge and practical skills to equip you with the industry’s latest digital tools and emerging best practices so you will be ready to build a successful career as a marketing professional in an agency, corporate, or non-profit environment.
Keywords: continuing education, grad certificate, marketing, marketing research, digital marketing, marketing analytics, reporting, sales management
Each program has specific admission requirements including required application documents.