The specialisation starts by introducing basic models and theories within the central areas of international marketing and brand management. This is followed by a course on multi-channel marketing, retail and internationalisation. In parallel, you choose one of two electives: either a course on sustainability and marketing ethics, or a course on AI-driven digital marketing. The spring semester starts with a course in research strategy and methods (qualitative and quantitative) and one additional elective course dependent on career interests and courses available. As a final part of the specialisation, you will conduct your own research and demonstrate your ability to independently apply the ideas and theories introduced by the different courses. This will result in a degree project of ten weeks.
This is a programme specialisation
This is a programme specialisation (track) of the Master's programme International Marketing & Brand Management. The programme is organised into two different tracks. The tracks share courses to some extent.
Master's Programme (One year) in International Marketing & Brand Management