Have you noticed how Netflix and YouTube send you suggestions based on your previous views? How Spotify makes suggestions based on what you have listened to in the past? How Amazon shows similar products that you might be interested in based on previous purchases?
These are companies that are known for their use of “big data” and analytics to predict and steer customer behaviour. Today, most organisations are heavily reliant on big data and need to harness the information their data provides and to use it to improve their operations. Organisations are searching for analytically talented individuals with statistical and programming skills that also understand the business-economic context, as well as the relevant legal and ethical boundaries. This multidisciplinary programme is designed to solve business problems by integrating statistics, economics, business, informatics and law. Close collaboration with our dedicated private sector advisors ensures that the programme provides relevant competences and meets the demands of the labour market.
Advisory Board
Our Advisory Board consists of local experts who know how to gain the most from data analytics in business and economics.
An undergraduate degree (BA/BSc) of at least three years, 180 credits, in a subject matter including quantitative methods. More specifically, it is required that the students have: an undergraduate degree including one of the following: - at least 30 credits in statistics and mathematics with at least one course in statistics that includes regression analysis and one course in mathematics; - at least 60 credits in economics, informatics or business administration with at least one course in econometrics or regression analysis and one course in statistics or mathematics; - at least 60 credits in statistics with at least one course in regression analysis, English course 6/English level 2 (advanced proficiency) For applicants not having a course named regression analysis or econometrics, it is important to include a course syllabus (or something similar) in the application, to demonstrate the fulfilment of this specific requirement. It is recommended that students have at least 10 credits in economics and 10 credits in business administration.