About Retailing and consumption
The retail sector is undergoing significant transformations, driven by digitalisation and a growing focus on sustainability. Retail managers must understand business concepts and strategies from new perspectives, influenced by broader social processes.
In this specialisation of Service Management, you will gain insights into the conditions and challenges of retailing in a digitalised society. You will explore retail in relation to society, culture, technology and economy, and its impact on the evolution of retail. Additionally, you will delve into consumer cultures, examining consumption and shopping behaviours. You will learn about retail destination development and the relationship between place and retail spaces. You will also gain insights into social media marketing and retail from a sustainability perspective.
About Service Management
This programme gives you in-depth knowledge of the service sectors with an understanding of the specific organisational and managerial needs of service activities.
You will develop the skills to create, manage, and organise innovative business ideas, services, ventures, and organisations. You will also explore the intricate connections between organisation and leadership in a service context.
A Bachelor’s degree with a major (i.e. at least 90 ECTS credits) within one of the following areas: Social Sciences, Business Administration or equivalent. English course 6/English level 2 (advanced proficiency).