This programme allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to build and manage strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, market trends, technological development, and their interplay with consumption and brands. These skills are essential for companies to be able to develop new innovations and better serve their markets and stakeholders.
The programme features a wide range of electives and value-adding features, including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects. The programme teachers are active researchers and experts in a variety of fields.
Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is one of Sweden’s most popular Master’s programmes.
The programme is organised into two different tracks. When applying for the programme, you also select which track you are specialising in. The tracks share courses to some extent.
An undergraduate degree (BA/BSc) with at least 60 credits in business administration or the equivalent. English course 6/English level 2 (advanced proficiency).