A degree of Bachelor in the humanities or social sciences, or the equivalent. English course 6/English level 2 (advanced proficiency).
MACA provides you with a strong foundation in cultural theory and ethnographic methods. The program is designed to deepen your knowledge and skills in applied cultural analysis. You’ll learn how to conduct cultural research to solve concrete problems in corporations, public institutions and NGOs. You’ll gain hands-on experience in using ethnography and cultural analysis to help organizations improve their services, products, and outreach.
The program strengthens your theoretical and methodological understanding, with a focus on anthropology-based ethnography. You’ll learn how to work in different types of organizations and handle the challenges they face in communication, project management, and product development.
What sets MACA apart is its emphasis on practical training in ethnographic fieldwork, giving you the opportunity to understand how people live, think, and make decisions in diverse cultural settings. As part of the programme, you’ll engage in real-world projects where you’ll develop skills in leadership, collaboration, and effective communication of your findings.