This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Equips students with sound knowledge and skills in marketing and related areas
Offers a comprehensive range of marketing electives
Covers applied marketing and leading-edge marketing practices and issues
Focuses on identifying marketing opportunities and solving marketing problems in Hong Kong and Chinese Mainland
Empowers students to achieve career potential via professional coaching and career services
If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purposes. Please refer to the " Admission Requirements " section for details.