Goldsmiths, University of London｜MA Promotional Media: Public Relations, Advertising & Marketing。项目库类目：策略传播 · 社科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 701 位
学位 硕士 · 学制 1年 · 学费 23000英镑/年 · 入学 9月 · 15 门课程
📖 项目简介
Throughout the compulsory components of the degree, you'll examine the many ways that public relations, advertising and marketing are represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your academic judgment.
Note that this isn’t a business studies-style MA. It’s a rigorous, academic programme that investigates promotional workers, their workplace experiences, and their use of media in today’s campaigns and debates.
Our compulsory modules apply fields such as sociology, anthropology, feminist studies, digital media and digital cultural studies to public relations, advertising and marketing, exploring how these and other promotional professions work together, where they overlap, and where the tensions lie.
以上为伦敦大学金史密斯学院该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
推广媒体：公共关系、广告与市场营销文学硕士
MA Promotional Media: Public Relations, Advertising & Marketing
硕士社科
学制1年
学费23000英镑/年
入学时间9月
语言要求雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 92（W 24 / S 24 / L 22 / R 22） · PTE 62（W 62 / S 60 / L 60 / R 60）
就业方向广告公司、媒体机构、政府宣传部门、咨询公司、品牌咨询公司
岗位分布危机公关经理、传播顾问、媒体关系专员、公共关系顾问、公关专员
📚 课程设置（15 门）
课程15 门
推广媒体 I：不断变化的领域和背景Promotional Media I: Changing Fields & Contexts
推广媒体 II：活动技巧与技术Promotional Media II: Campaign Skills & Techniques
论文Dissertation
活动技巧Campaign Skills
消费者行为学Consumer Behaviour
批判性社交媒体实践Critical Social Media Practices
设计方法与过程Design Methods and Processes
数字文化Digital Culture
电影制作原理Film Producing Fundamentals
互联网治理及其批评者Internet Governance and its Critics
语境中的新闻Journalism in Context
营销战略Marketing Strategy
媒体法律与道德Media Law and Ethics
媒介仪式与当代公共文化Media Ritual and Contemporary Public Cultures
音乐作为沟通和创作的实践Music as Communication and Creative Practice
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
The MA Public Relations, Advertising and Marketing crosses the formalised boundaries established between media, public relations (PR), marketing and advertising in theorisations of these fields; establishing links between practitioner literatures/theory, and media and cultural studies.
You will explore the convergence between public relations, advertising, and marketing roles, as well as digital-first roles including paid social, short-form video production, social listening, and community management.
This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.
At its core, this Masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging, fast-changing digital world.
You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory, software studies and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.
The School of Media, Communications and Cultural Studies (MCCS) has been ranked second in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 22nd in the world (fourth in the UK) in the 2025 QS World Rankings by Subject.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject. You might also be considered if you aren’t a graduate or your degree is in an unrelated field, but you have relevant experience and can show you can work at postgraduate level.
You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.
You might also be considered for the programme if you aren’t a graduate or your degree is in an unrelated field, but you have relevant experience and can show that you have the ability to work at postgraduate level.
Apply directly to Goldsmiths using our online application system
Before submitting your application you’ll need to have:
Details of your academic qualifications
The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
Copies of your educational transcripts or certificates
A personal statement – this can either be uploaded as a Word Document or PDF, or completed online. Please see our guidance on writing a postgraduate statement
You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.
该项目为硕士 · 策略传播，官网介绍：Throughout the compulsory components of the degree, you'll examine the many ways that public relations, advertising and marketing are represented in society, together with the skills and techniques en…
伦敦大学金史密斯学院推广媒体：公共关系、广告与市场营销文学硕士的学制是多久？
该校官网公布为 1年（全日制）。
伦敦大学金史密斯学院推广媒体：公共关系、广告与市场营销文学硕士的学费是多少？
23000英镑/年，为该校官网公布的项目学费。
伦敦大学金史密斯学院推广媒体：公共关系、广告与市场营销文学硕士什么时候入学？
该校官网公布 9月 入学。
伦敦大学金史密斯学院推广媒体：公共关系、广告与市场营销文学硕士的语言成绩要求是什么？
雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 92（W 24 / S 24 / L 22 / R 22） · PTE 62（W 62 / S 60 / L 60 / R 60）。
伦敦大学金史密斯学院推广媒体：公共关系、广告与市场营销文学硕士的入学要求是什么？
You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject.