伦敦大学金史密斯学院 · 品牌、传播与文化文学硕士 硕士

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✨ 项目特色

This unique programme introduces the ways in which brands are developed and used. It will help you understand how the growth of branding in areas such as business, entertainment, politics, government, sport and culture has changed and how it is impacting the societies we live in.

• This MA offers a unique, theory-based approach to the study of brands, reflected in topics taught on our compulsory modules such as the rise of consumer culture and new forms of capitalism; gender, colonial history and branding; social media as promotional; and power relations between platforms, organisations, brands and consumers.
• You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.
• You’ll gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which brands and branding are driven by and influence digital media.
• You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.

🎯 入学要求

You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject. You might also be considered if you aren’t a graduate or your degree is in an unrelated field, but have you relevant experience and can show you can work at postgraduate level.

Apply directly to Goldsmiths using our online application system

You apply directly to Goldsmiths using our online application system.

Before submitting your application you’ll need to have:

• Details of your academic qualifications
• The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
• Copies of your educational transcripts or certificates
• A personal statement – this can either be uploaded as a Word Document or PDF, or completed online. Please see our guidance on writing a postgraduate statement

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

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