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伦敦大学金史密斯学院 · 市场营销与技术理学硕士 硕士

Goldsmiths, University of London|MSc Marketing & Technology。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 701 位
学位 硕士 · 学制 1年 · 学费 25500英镑/年 · 入学 9月 · 14 门课程

📖 项目简介

This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment. This programme is designed to cultivate responsible future leaders who can contribute to building a more sustainable, inclusive, and equitable future for organisations, industry, and society. You’ll learn highly valued skills in the application of contemporary marketing and innovation tools, frameworks, and practices. You’ll develop an entrepreneurial mindset that empowers you to question convention, identify new possibilities, and reshape existing markets and business models. The programme provides a comprehensive grounding in the key theories, frameworks, and tools that shape contemporary marketing and innovation practice. Your studies will cover key areas including marketing strategy, digital marketing, brand building, consumer behaviour, new market creation, technological innovation, entrepreneurial decision-making, and creativity management. A distinctive feature of the programme is its consideration of the growing role of Artificial Intelligence, examining how AI is rapidly transforming organisations, markets, and society. Your learning will be firmly connected to practice, preparing you to apply your knowledge in professional contexts. Assignments are designed around real-world marketing and innovation challenges, reflecting the kinds of complex issues faced by organisations and business leaders today.

以上为伦敦大学金史密斯学院该项目官网项目页原文(英文),本站未做改写或补写。

📋 项目参数

市场营销与技术理学硕士

MSc Marketing & Technology
硕士商科
学制1年
学费25500英镑/年
入学时间9月
语言要求雅思 6.5(W 6.5 / S 5.5 / L 5.5 / R 5.5) · 托福 92(W 24 / S 24 / L 22 / R 22) · PTE 62(W 62 / S 59 / L 59 / R 59)
就业方向品牌管理与广告、市场研究、媒体与公关、营销咨询公司、数字营销
岗位分布公关专员、内容营销经理、品牌经理、市场分析师、数字营销专员
📚 课程设置(14 门)
课程14 门
  • 技术创新与市场创造Technological Innovation & Market Creation
  • 数字营销与品牌Digital Marketing and Branding
  • 创建客户体验Creating Customer Experiences
  • 营销战略Marketing Strategy
  • 市场营销分析Marketing Analytics
  • 研究设计与分析Research Design & Analysis
  • 消费者行为学Consumer Behaviour
  • 市场营销与广告心理学Psychology of Marketing and Advertising
  • 创新理论Innovation Theory
  • 创新案例研究Innovation Case Studies
  • 设计思维Design Thinking
  • 数字研究方法Digital Research Methods
  • 领导力与人才管理Leadership and Talent Management
  • 消费文化与美学Consumer Culture and Aesthetics

✨ 项目特色

该项目官网「Unique Program Features」原文,说的是这个项目自身的特点(学制长短、资助、实践安排、认证等),不是学校层面的通用介绍。

This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment.

  • This programme is designed to cultivate responsible future leaders who can contribute to building a more sustainable, inclusive, and equitable future for organisations, industry, and society.
  • You’ll learn highly valued skills in the application of contemporary marketing and innovation tools, frameworks, and practices.
  • You’ll develop an entrepreneurial mindset that empowers you to question convention, identify new possibilities, and reshape existing markets and business models.
  • The programme provides a comprehensive grounding in the key theories, frameworks, and tools that shape contemporary marketing and innovation practice.
  • Your studies will cover key areas including marketing strategy, digital marketing, brand building, consumer behaviour, new market creation, technological innovation, entrepreneurial decision-making, and creativity management.
  • A distinctive feature of the programme is its consideration of the growing role of Artificial Intelligence, examining how AI is rapidly transforming organisations, markets, and society.

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。

You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject. You might also be considered if you have relevant experience and can show that you have the ability to work at postgraduate level.

You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

We consider all aspects of your application when making a decision and may still be able to offer a place even if your qualifications or grades do not meet the published requirements.

Apply directly to Goldsmiths using our online application system

This programme offers a January and September start, you will choose your start date at the point of application.

To complete your application, you will need to have:

  • Details of your academic qualifications
  • The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
  • Copies of your educational transcripts or certificates
  • A personal statement

📊 申请案例数据分析(13 条)

本站收录伦敦大学金史密斯学院该项目的录取案例仅 0 条、同方向案例 0 条,均不足 6 条;下表统计的是伦敦大学金史密斯学院全部 13 条录取案例,只反映该校整体录取水位,不代表这一个项目的要求。样本低于 8 条的维度不出图表 —— 拿 3 条案例画一张「趋势图」是假的。
GPA百分制中位 79.73(6 条);4 分制中位 3(7 条)
本科层次普通本科 54% · 211院校 31% · 海外本科 8% · 985院校 8%
中位数按同制式分别统计(不同 GPA 制式不可合并),样本少于 5 条时只报数量不报中位
🎓 本科院校层次(13 条)
伦敦大学金史密斯学院活动与体验管理文学
中国民航大学 · 工商管理专业
普通本科GPA 76/100
上海外国语大学贤达经济人文学院 · 数字媒体艺术
普通本科GPA 79.73/100
上海外国语大学贤达经济人文学院 · 数字媒体艺术
普通本科GPA 2.87/4.0
中国传媒大学南广学院 · 播音与主持艺术
普通本科GPA 79.68/100雅思 7
上海大学 · 广播电视编导
211院校GPA 3/4.0
上海大学 · 广播电视编导
211院校GPA 3/4.0

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向页看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
伦敦大学金史密斯学院市场营销与技术理学硕士主要学什么?
该项目为硕士 · 市场营销,官网介绍:This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation.
伦敦大学金史密斯学院市场营销与技术理学硕士的学制是多久?
该校官网公布为 1年(全日制)。
伦敦大学金史密斯学院市场营销与技术理学硕士的学费是多少?
25500英镑/年,为该校官网公布的项目学费。
伦敦大学金史密斯学院市场营销与技术理学硕士什么时候入学?
该校官网公布 9月 入学。
伦敦大学金史密斯学院市场营销与技术理学硕士的语言成绩要求是什么?
雅思 6.5(W 6.5 / S 5.5 / L 5.5 / R 5.5) · 托福 92(W 24 / S 24 / L 22 / R 22) · PTE 62(W 62 / S 59 / L 59 / R 59)。
伦敦大学金史密斯学院市场营销与技术理学硕士的入学要求是什么?
You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject.
伦敦大学金史密斯学院市场营销与技术理学硕士一共开设多少门课程?
课程设置共 14 门。
伦敦大学金史密斯学院市场营销与技术理学硕士毕业后主要去向有哪些?
品牌管理与广告、市场研究、媒体与公关、营销咨询公司、数字营销
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
市场营销与技术理学硕士
伦敦大学金史密斯学院 · 1年 · 25500英镑/年