Goldsmiths, University of London｜MSc Marketing & Consumer Behaviour。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 701 位
学位 硕士 · 学制 1年 · 学费 25500英镑/年 · 入学 9月 · 15 门课程
📖 项目简介
All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.
以上为伦敦大学金史密斯学院该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
市场营销与消费者行为理学硕士
MSc Marketing & Consumer Behaviour
硕士商科
学制1年
学费25500英镑/年
入学时间9月
语言要求雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 92（W 24 / S 24 / L 22 / R 22） · PTE 62（W 62 / S 60 / L 60 / R 60）
就业方向品牌管理与广告、数字营销、市场研究、营销咨询公司、零售与消费品
岗位分布市场分析师、内容营销经理、公关专员、社交媒体运营、电商运营
📚 课程设置（15 门）
课程15 门
消费者行为学Consumer Behaviour
市场营销与广告心理学Psychology of Marketing and Advertising
研究设计与应用统计学Research Design and Applied Statistics
营销战略Marketing Strategy
创建客户体验Creating Customer Experiences
消费文化Consumer Culture
研究项目/论文Research Project/Dissertation
评价与选择Assessment and Selection
组织行为与健康Organisational Behaviour and Health
培训与开发Training and Development
培训、辅导与咨询Training, Coaching and Counselling
领导力与人才管理Leadership and Talent Management
创新理论Innovation Theory
设计思维Design Thinking
项目管理Project Management
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
This programme offers a January and September start. You will be able to choose your start date at the point of application .
The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.
You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market.
You will develop the skills necessary to conduct independent research and to understand: the psychological and cultural processes underlying consumer behaviour
the psychology of consumer preferences and choices
psychological theories of attitude change, persuasion, and influence
the psychology and strategy of branding
how to create and sustain customer experience
behavioural economics (including the psychology of pricing)
the psychological impact of various types of media and advertising
You'll take the following compulsory modules, including a 60-credit in-depth research project in your particular area of research interest.
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject. Appropriate work experience will be considered in place of this, such as sufficient experience within a design agency, and/or marketing or advertising department.
Apply directly to Goldsmiths using our online application system
This programme offers a January and September start. You will choose your start date at the point of application.
To complete your application, you will need to have:
Details of your academic qualifications
The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
Copies of your educational transcripts or certificates
A personal statement
You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.
Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.
该项目为硕士 · 市场营销，官网介绍：All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.
伦敦大学金史密斯学院市场营销与消费者行为理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
伦敦大学金史密斯学院市场营销与消费者行为理学硕士的学费是多少？
25500英镑/年，为该校官网公布的项目学费。
伦敦大学金史密斯学院市场营销与消费者行为理学硕士什么时候入学？
该校官网公布 9月 入学。
伦敦大学金史密斯学院市场营销与消费者行为理学硕士的语言成绩要求是什么？
雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 92（W 24 / S 24 / L 22 / R 22） · PTE 62（W 62 / S 60 / L 60 / R 60）。
伦敦大学金史密斯学院市场营销与消费者行为理学硕士的入学要求是什么？
You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject.