Goldsmiths, University of London｜MA Luxury Brand Management。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 701 位
学位 硕士 · 学制 1年 · 学费 25500英镑/年 · 入学 9月 · 15 门课程
📖 项目简介
This Masters equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. The Masters offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
以上为伦敦大学金史密斯学院该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
奢侈品品牌管理文学硕士
MA Luxury Brand Management
硕士商科
学制1年
学费25500英镑/年
入学时间9月
语言要求雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 92（W 24 / S 24 / L 22 / R 22） · PTE 62（W 62 / S 60 / L 60 / R 60）
就业方向营销咨询公司、市场研究、电商平台、零售与消费品、媒体与公关
岗位分布广告策划、品牌经理、内容营销经理、公关专员、电商运营
📚 课程设置（15 门）
课程15 门
奢侈品牌：零售、数字和营销Luxury Brands: Retail, Digital and Marketing
奢侈品品牌管理Luxury Brand Management
知识产权、商标和品牌Intellectual Property, Trademarks and Brands
论文Dissertation
消费者行为学Consumer Behaviour
市场营销与广告心理学Psychology of Marketing and Advertising
营销战略Marketing Strategy
项目管理Project Management
亚洲旅游Tourism in Asia
文化创意旅游Cultural and Creative Tourism
文化、旅游和再生Culture, Tourism and Regeneration
博物馆和画廊作为创意企业-传播文化Museums and Galleries as Creative Entrepreneurs – Communicating Culture
艺术博物馆的诠释、教育和交流Interpretation, Education and Communication in the Art Museum
领导艺术：领导、企业和创新理论导论Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory
创业模型Entrepreneurial Modelling
✨ 项目特色
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
This Masters equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks.
The Masters offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
You'll take the following compulsory modules:
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
You should normally have (or expect to be awarded) the following qualifications:
An undergraduate degree of at least second class standard or equivalent
Industry experience would also be an advantage.
Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.
You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.
You apply directly to Goldsmiths using our online application system.
To complete your application, you will need to have:
Details of your academic qualifications
The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
Copies of your educational transcripts or certificates
A personal statement . Please make sure your statement addresses the following questions: What is your educational/professional background and how does this relate to your decision to choose this particular MA?
What are your expectations of this MA/what do you want to achieve through this programme?
Why and how do you think this MA at Goldsmiths particularly aligns with your future goals and aspirations?
You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.
该项目为硕士 · 市场营销，官网介绍：This Masters equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
伦敦大学金史密斯学院奢侈品品牌管理文学硕士的学制是多久？
该校官网公布为 1年（全日制）。
伦敦大学金史密斯学院奢侈品品牌管理文学硕士的学费是多少？
25500英镑/年，为该校官网公布的项目学费。
伦敦大学金史密斯学院奢侈品品牌管理文学硕士什么时候入学？
该校官网公布 9月 入学。
伦敦大学金史密斯学院奢侈品品牌管理文学硕士的语言成绩要求是什么？
雅思 6.5（W 6.5 / S 6 / L 6 / R 6） · 托福 92（W 24 / S 24 / L 22 / R 22） · PTE 62（W 62 / S 60 / L 60 / R 60）。
伦敦大学金史密斯学院奢侈品品牌管理文学硕士的入学要求是什么？
You should normally have (or expect to be awarded) the following qualifications: An undergraduate degree of at least second class standard or equivalent Industry experience would also be an advantage.