This program teaches students customer decision-making processes, then explores how to influence consumers in global market strategy, advertising and marketing communications, customer relationship management, digital marketing and marketing analytics. Students have an opportunity to gain skills in software, such as Microsoft Excel, and are also taught theories on pricing, brand and campaign strategy. This program is taught through experiential education, including client-based projects, case studies and simulations to give students experience and a competitive edge.
Sample Courses Below (* indicates an elective course )
Marketing Strategy & Insights
Data-Driven Digital Marketing
Admission to GW's MS in Marketing program is competitive, with limited enrollment to support a collaborative, cohort-based learning experience.
Applications are reviewed on a rolling basis, and early submission is encouraged.
Our admissions team is here to guide you through the process and answer any questions along the way. Learn more about application requirements and next steps on our How to Apply page .
Applications are reviewed on a rolling basis, and early submission is encouraged. The admissions committee takes a holistic approach, considering academic performance, professional experience and achievements, and letters of recommendation.
Here’s what you’ll need:
No GRE or GMAT is required. However, applicants who feel their test scores strengthen their candidacy are welcome to submit them.
Applicants who require a visa to study in the United States must also fulfill additional requirements in order to be considered for admission to a graduate program at the School of Business.
View Admissions Requirements in Bulletin -->
Candidates seeking financial assistance and international students requiring visas are encouraged to apply early. Only completed applications, with all required materials, will be considered for admission.
Please note:
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| QS 综合 | 院校 | 学制 | 学费 |
|---|---|---|---|
| 第 20 位 | 约翰霍普金斯大学Johns Hopkins University | 1年，36学分 | 88000美元 |
| 第 43 位 | 哥伦比亚大学Columbia University | 2学期（30学分） | 64320美元 |
| 第 56 位 | 马来亚大学Universiti Malaya | 1年 | 44100马币/年 |
| 第 67 位 | 奥克兰大学The University of Auckland | - | - |
| 第 72 位 | 德克萨斯大学奥斯汀分校The University of Texas at Austin | 10个月 | 48000美元 |
| 第 76 位 | 巴黎萨克雷大学Université Paris-Saclay | - | - |
| 第 77 位 | 西澳大学The University of Western Australia | 2年 | 51400澳元/年 |
| 第 79 位 | 阿德莱德大学Adelaide University | 2年 | 52500澳元/年 |