语言要求雅思 6.5（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 88（W 19 / S 19 / L 19 / R 19）
就业方向科技公司、咨询公司、互联网企业、研究机构
岗位分布数据分析师、商业分析师、BI工程师、数据工程师、数据科学家
📚 课程设置（14 门）
课程14 门
0数字化转型Digital Transformation
1数字营销策略Digital Marketing Strategy
2新媒体传播和内容营销New Media Communications and Content Marketing
3数字时代的买家行为Buyer Behaviour in the Digital Era
4数字营销人员的数据分析Data Analytics for Digital Marketers
5创造力和品牌故事讲述Creativity and Brand Storytelling
6营销管理和规划Marketing Management and Planning
7创意和服务行业的研究方法Research Methods for the Creative and Service Industries
8CMI 领导多元化劳动力CMI Leading Diverse Workforces
9实习咨询项目，创意服务行业Internship Consulting Project, Creative Service Industries
创意和服务业论文Dissertation for the Creative and Service Industries
行业模拟Industry Simulation
研究生专业实践Postgraduate Professional Practice
研究生专业实践项目Postgraduate Professional Practice Project
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
Typical entry requirements:
UK
International
An honours degree 2:2 or above in a related discipline, or international equivalent.
We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.
Select your region to find detailed information about entry requirements:
Africa
Americas
Central Asia
East Asia
Europe
Middle East
South Asia
South East Asia
You can view our full list of country specific entry requirements on our Entry requirements page.
Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.
An honours degree 2:2 or above in a related discipline, or international equivalent.
IELTS: 6.5 overall, with no component lower than 5.5.
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
For more information on our approved English language tests visit our English language requirements page.
📖 项目简介
This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills.
Master digital marketing strategies, data analytics and customer journey mapping.
Gain practical experience through real-world case studies and live projects. 2
Enhance your leadership and critical thinking skills.
Industry-relevant curriculum: learn the latest digital marketing tools and techniques.
Practical experience: gain real-world experience through live projects with London-based organisations. 2
Career development: enhance your leadership and analytical skills.
Networking opportunities: study in London and connect with industry professionals through guest speakers and events. (Subject to availability.)
Advanced learning technologies: benefit from online learning environments and access to resources like LinkedIn Learning. 4
Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement. See the modules for more details. 2
This course is accredited by the Chartered Institute of Marketing (CIM) for the 2026/27 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.
Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website .
I really enjoy the regular Careers Fairs at Coventry University London. They’ve helped with my networking skills, communication and confidence while studying the Digital Marketing MSc. Chatting with employers about opportunities, including roles that involve travel and working with different cultures, has made the course feel very connected to real careers.
该项目为硕士 · 商业分析，官网介绍：This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills.
考文垂大学数字营销与数据分析理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
考文垂大学数字营销与数据分析理学硕士的学费是多少？
20050英镑/年，为该校官网公布的项目学费。
考文垂大学数字营销与数据分析理学硕士什么时候入学？
该校官网公布 1/9月 入学。
考文垂大学数字营销与数据分析理学硕士的语言成绩要求是什么？
雅思 6.5（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 88（W 19 / S 19 / L 19 / R 19）。
考文垂大学数字营销与数据分析理学硕士的入学要求是什么？
Typical entry requirements: UK International An honours degree 2:2 or above in a related discipline, or international equivalent. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.