语言要求雅思 6.5（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 88（W 19 / S 19 / L 19 / R 19）
就业方向企业管理岗位、投资机构、市场营销、创业、跨国公司
岗位分布企业管理者、商业策划专员、战略规划经理、运营专员
📚 课程设置（10 门）
课程10 门
战略管理Strategic Management
全球化时代的市场营销Marketing in a Global Age
管理财务Managerial Finance
引领瞬息万变的世界Leading in a Changing World
数字营销Digital Marketing
买家行为分析：购买心理Buyer Behaviour Analysis: the Psychology of Buying
零售与服务营销Retail and Services Marketing
创造力Creativity
商业与管理研究方法Business and Management Research Methods
创业：创造经营理念Entrepreneurship: Creating a Business Idea
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
Typical entry requirements:
UK
International
An honours degree 2:2 or above in a related discipline, or international equivalent.
We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.
Select your region to find detailed information about entry requirements:
Africa
Americas
Central Asia
East Asia
Europe
Middle East
South Asia
South East Asia
You can view our full list of country specific entry requirements on our Entry requirements page.
Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.
An honours degree 2:2 or above in a related discipline, or international equivalent.
IELTS: 6.5 overall, with no component lower than 5.5.
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
For more information on our approved English language tests visit our English language requirements page.
📖 项目简介
Advance your marketing career with an International Marketing MBA. Gain expertise in digital marketing, strategic management, and leadership, preparing you for success in the global arena.
Master international marketing management and digital marketing strategies.
Develop leadership skills and financial acumen for strategic decision-making.
Gain practical experience through real-world projects and industry collaborations.
Industry connections: benefit from guest lectures, networking events, and potential internship opportunities with leading companies in London. 2
Global perspective: develop a global mindset and an understanding of international marketing practices.
Real-world application: apply your knowledge through practical projects, case studies and potential placements. 2
Study in London: immerse yourself in one of the world's leading business and marketing hubs, providing unparalleled networking opportunities and exposure to global companies.
Gain practical experience: boost your CV with an additional professional placement. See the modules for more details. 2
This course is accredited by the Chartered Institute of Marketing (CIM) for the 2026/27 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.
Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website .
The module Leadership, Strategy and Change meets the criteria set by the Chartered Management Institute (CMI) for the CMI Level 7 Certificate in Strategic Management and Leadership Practice. Students who successfully pass this module will be eligible to gain the award as an additional qualification at no additional cost.
We caught up with Sakhee during her graduation day from Coventry University London. She talked to us about what her graduating means for her and how excited she is to start her next step.
该项目为硕士 · 工商管理，官网介绍：Advance your marketing career with an International Marketing MBA. Gain expertise in digital marketing, strategic management, and leadership, preparing you for success in the global arena.
考文垂大学国际市场营销工商管理硕士的学制是多久？
该校官网公布为 1年（全日制）。
考文垂大学国际市场营销工商管理硕士的学费是多少？
22550英镑/年，为该校官网公布的项目学费。
考文垂大学国际市场营销工商管理硕士什么时候入学？
该校官网公布 1/5/9月 入学。
考文垂大学国际市场营销工商管理硕士的语言成绩要求是什么？
雅思 6.5（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 88（W 19 / S 19 / L 19 / R 19）。
考文垂大学国际市场营销工商管理硕士的入学要求是什么？
Typical entry requirements: UK International An honours degree 2:2 or above in a related discipline, or international equivalent. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.