Coventry University｜MSc International Fashion Marketing。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
QS 2027 · 第 581 位
学位 硕士 · 学制 1年 · 学费 20050英镑/年 · 入学 1/9月 · 8 门课程
📖 项目简介
This course is for you if you are passionate about fashion and aspire to excel in the global fashion marketing industry.
This course focuses on the following topics:
Brand digital content creation and storytelling.
International sustainable fashion marketing and consumer engagement.
Real-world application in the fashion industry.
Developing your creativity and marketing expertise to shape the future of fashion.
Global perspective: learn from an international cohort and gain insights into the global fashion market.
Industry-relevant curriculum: engage with the latest trends, technologies and challenges in the international fashion industry.
Prime location: study in the heart of London, a global fashion capital, with access to industry events and flagship stores. 2
Experiential learning: participate in field trips to fashion events, museums and trade fairs, and engage with industry professionals through guest speaker programmes. 2
Creative resources: access content creation studios with visual and sound-based output facilities to design marketing materials.
Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement. See the modules for more details. 2
This course is accredited by the Chartered Institute of Marketing (CIM) for the 2026/27 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.
Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website .
以上为考文垂大学该项目官网项目页原文（英文），本站未做改写或补写。
📋 项目参数
国际时尚营销理学硕士
MSc International Fashion Marketing
硕士商科
学制1年
学费20050英镑/年
入学时间1/9月
语言要求雅思 6.5（W 5.5 / S 5.5 / L 5.5 / R 5.5） · 托福 88（W 19 / S 19 / L 19 / R 19）
就业方向品牌管理与广告、电商平台、市场研究、媒体与公关、营销咨询公司
岗位分布社交媒体运营、电商运营、广告策划、数字营销专员、品牌经理
📚 课程设置（8 门）
课程8 门
国际战略时尚营销与管理International Strategic Fashion Marketing and Management
时装品牌创新，趋势与产品开发Innovations in Fashion Branding, Trends and Product Development
时尚、酒店与旅游管理研究方法Research Methods in Fashion, Hospitality and Tourism Management
时装行业创意项目管理Creative Project Management for the Fashion Industry
国际数字创新时尚营销项目International Digital Innovation Fashion Marketing Project
国际美容香水营销项目International Beauty and Fragrances Marketing Project
期末项目Final Term Project
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
Typical entry requirements:
UK
International
An honours degree 2:2 or above (or international equivalent) in a fashion or business discipline.
We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.
Select your region to find detailed information about entry requirements:
Africa
Americas
Central Asia
East Asia
Europe
Middle East
South Asia
South East Asia
You can view our full list of country specific entry requirements on our Entry requirements page.
Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.
An honours degree 2:2 or above (or international equivalent) in a fashion or business discipline.
IELTS: This course requires IELTS of 6.5 overall, with no component lower than 5.5.
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
For more information on our approved English language tests visit our English language requirements page.