考文垂大学 · 国际市场营销管理理学硕士 硕士

📋 项目参数

🎯 入学要求

Typical entry requirements:

• UK
• International

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable appropriate work experience and relevant professional qualifications.

We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.

Select your region to find detailed information about entry requirements:

Africa

Americas

Central Asia

East Asia

Europe

Middle East

South Asia

South East Asia

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable appropriate work experience and relevant professional qualifications.

• IELTS 6.5 overall, with no component lower than 5.5

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

📖 项目简介

This course aims to prepare you for a successful career in global marketing. Gain the practical skills and knowledge needed to navigate international markets, develop strategic marketing plans and understand consumer behaviour worldwide.

• Combine theoretical knowledge with practical applications to manage marketing initiatives in diverse cultural and economic environments.
• Learn to navigate and lead in today's rapidly evolving business environment by blending academic insights with practical applications.
• Engage in critical thinking and real-world problem-solving in an intellectually stimulating environment.
• Explore marketing automation through technology and the digitalisation of marketing, focusing on real-world scenarios to understand consumer-centric marketing and manage consumer responsiveness in the global digital environment.
• Learn to analyse and evaluate stakeholder dynamics so you can effectively form and lead high-performing marketing teams.
• Gain a deep understanding of cross-cultural management and global market environments through marketing games and simulations.
• Develop a one-planet mindset, promoting growth without compromising inclusivity, social responsibility, and environmental sustainability in our interconnected world.
• Learn from experienced marketing practitioners by solving real-world problems, developing viable strategic marketing plans for competitive advantage, determining future company direction and creating cohesive marketing communications campaigns aligned with overall strategy.
• Apply your knowledge to a real-world problem through academic research, a consultancy project with a live client, or developing a business plan for your own future venture. 2
• Join CIM’s Marketing Club for £10 for the duration of your studies, offering access to marketing resources and a global student community enabling you to develop confidence, connections and career insight.

for overall satisfaction in Business and Management

Postgraduate Taught Experience Survey (PTES) 2026 (ranked out of 85 HEIs)

This course is recognised as a CIM Accredited Degree which means it has been mapped against learning outcomes set by the Chartered Institute of Marketing (CIM) . Eligible students may be able to claim exemptions from selected CIM modules, subject to CIM requirements and eligibility criteria.

Level 3 CIM Foundation Certificate in Professional & Digital Marketing

• Eligible students may be exempt from the Marketing Essentials module.
• To achieve the full L3 qualification, students are required to complete either Content and Channels or Marketing Insights with CIM.

Level 4 CIM Certificate in Professional & Digital Marketing

• Eligible students may be exempt from the Marketing Impact and Planning Integrated Campaigns modules on an Accredited Prior Learning (APL) basis.
• To achieve the full L4 qualification, students are required to complete either two 10-credit modules or the 20-credit Marketing in Action module, as specified by CIM.

Level 6 CIM Diploma in Professional & Digital Marketing

• Eligible students may be exempt from the Strategy and Planning module through Accredited Prior Learning (APL).
• To achieve the full qualification, students are required to complete either Commercial Intelligence or Societal Impact, plus two additional 10-credit modules, as specified by CIM.

To claim exemptions and progress towards a CIM qualification, students must meet CIM's eligibility requirements. This currently includes:

• achieving a minimum 2:2 classification in their undergraduate degree
• providing evidence of graduation to CIM
• enrolling on the relevant CIM programme
• completing the required CIM module(s) within five years of graduation.

Important: CIM qualification structures, exemption arrangements, eligibility requirements and assessment requirements may change over time. Students should refer to the CIM website for the most up-to-date information before applying for exemptions or enrolling on

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