The Data Analytics concentration focuses on the theory and tools needed to make fact-based, data-driven decisions associated with the development, pricing, promotion, and distribution of ideas, goods, and services. Data Analytics students complete additional work in the Data Science/Statistical Modeling core category, and complete elective work relevant to the application of the skills built by the core. This structure is designed to ensure that students gain a solid foundation that spans statistical theory, data technology, and data-driven analysis and strategy.