伦敦大学城市圣乔治 · 时尚营销与战略传播文学硕士 硕士

📋 项目参数

🎯 入学要求

Below is a list of countries with information on each about which qualifications we accept.

• For 2027/28 entry, this course requires English language Band 2 which is equivalent to IELTS Academic 6.5 with 6.0 in each component. See our English language requirements page for the accepted tests and qualifications, required results and exemptions. You will need to submit: A completed application form (either electronically or by post).
• A certified copy of your undergraduate academic results and degree certificate. If you have not yet finished your course, please provide a provisional transcript of marks received to date. You will be required to send us your degree transcript as soon as it is available.
• Proof of English proficiency (if you are not a native English speaker, or someone who has not been taught in English for your first-degree subject).
• A personal statement of around 500 words on your academic and relevant professional experience to date and how it informs your intention to undertake this course. In addition, you may wish to outline your vision for how the degree will feed into your professional career. You will need to make sure your statement is specific to our course and institution, and not generic. You may be asked to provide further details if your statement is too generic.
• Academic references are not required when you submit your application. However, the admissions tutor may request them at a later date to help make a decision on your application.

You are encouraged to apply online and either upload or email scanned copies of your supporting documents for convenience.

Below is a list of countries with information on each about which qualifications we accept.

• For 2027/28 entry, this course requires English language Band 2 which is equivalent to IELTS Academic 6.5 with 6.0 in each component. See our English language requirements page for the accepted tests and qualifications, required results and exemptions. You will need to submit: A completed application form (either electronically or by post).
• A certified copy of your undergraduate academic results and degree certificate. If you have not yet finished your course, please provide a provisional transcript of marks received to date. You will be required to send us your degree transcript as soon as it is available.
• Proof of English proficiency (if you are not a native English speaker, or someone who has not been taught in English for your first-degree subject).

📖 项目简介

Become a marketing communications and PR professional for the fashion industry through a hands-on programme that develops your creative skills and teaches you how to navigate the business. You will create compelling communication strategies, brand storytelling, reputation management and digital content that is sensitive to consumer insights and fashion brand values. This innovative course, working to be the first double-accredited (CIM – Chartered Institute of Marketing - and CIPR – Chartered Institute of Public Relations) programme of its kind in the United Kingdom, provides you with the contextual knowledge and practical skills you need to be a critical practitioner of digital marketing communications and public relations for the fashion industry. Essential to your learning will be our unique location: our Clerkenwell campus offers close proximity to London's world-leading hub of fashion and communication industries. Whether you are eager to explore the capital's luxury retail or vintage precincts, immerse yourself in fashion culture at one of London's many museums, or access the industry at London Fashion Week, City St George's offers a prime launchpad for your intellectual and creative explorations in this global fashion city. We are steps away from cutting-edge Shoreditch fashion as well as the Old Street hub of marketing and strategic communication agencies. This helps us provide you with regular industry guest speakers, collaborations and site visits to key fashion communications practitioners and agencies in London.

✨ 项目特色

Duration:

• Full-time: 12 months ,
• Part-time: 24 months ,

Total credits: 180

Modules:

Your modules will be delivered using a combination of:

• Lectures
• Practical workshops (here you will hone your skills in areas such as multimedia presentations and digital editing.)
• Interactive sessions
• Small seminars
• Personal tutorials.

Duration:

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