City St George's, University of London｜MSc Marketing Strategy and Consumer Insights。项目库类目：市场营销 · 商科。
下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身，不与其他学校同一名称的项目共用。
语言要求雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 90（W 19 / S 22 / L 19 / R 20） · PTE 62（W 60 / S 60 / L 60 / R 60）
📚 课程设置（12 门）
课程12 门
营销基础Marketing Fundamentals
营销策略与实践Marketing Strategy and Practice
创造力、革新、设计Creativity. Innovation. Design
会计与金融基础Essentials of Accounting and Finance
市场调查Market Research
营销分析方法Analytical Methods for Marketing
消费者行为Consumer Behaviour
品牌管理与传播策略Brand Management and Communication Strategies
数字营销与社交媒体实际Digital Marketing and Social Media
产品创新管理Product Innovation Management
技术与营销：参与未来Technology and Marketing: Engaging the Future
零售供应链管理Retail Supply Chain Management
🎯 入学要求
官网给出的录取条件原文，含学校统一要求与该项目的附加要求；语言成绩的具体分数线请到项目官网核对。
A UK upper second class degree or above, or the equivalent from an overseas institution.
Previous study of business, management or finance is not required.
Work experience is not a requirement of this course.
Bayes Business School values diverse experience and backgrounds. We encourage applications from those who may not meet entry requirements but have compensating strengths, such as significant work experience or postgraduate study.
For 2027/28 entry, this course requires English Language Band 2, which is equivalent to IELTS Academic 6.5 with 6.0 in each component. See our English language requirements page for the accepted tests and qualifications, required results and exemptions.
📖 项目简介
Ranked 2nd in London for Marketing in the QS Business Master's Rankings 2025. This MSc develops your expertise in marketing strategy and consumer insights through advanced study of market research, consumer behaviour, brand management, innovation, digital marketing, and strategic communications. Combining academic excellence with practical application, the programme equips you with the analytical, creative, and strategic skills to develop customer-focused marketing solutions through live projects, business simulations, and industry engagement. Designed for graduates from any academic background, including those with little or no prior marketing experience, this MSc prepares you for successful careers across marketing, brand management, consulting, communications, and a wide range of consumer-focused industries. The MSc Marketing Strategy and Consumer Insights equips you with the skills and industry connections for a successful career across marketing, brand management, communications, digital marketing, and consumer insights, in the UK and internationally. Graduates have secured roles including: Head of Global Media Consumer Goods Marketing and Communications Manager Paid Media Manager Marketing Analyst Performance Marketing Manager Brand Manager SEO Account Director Located in the heart of the City of London, Bayes Business School combines world-class teaching with direct access to one of the world's leading marketing, media, and business hubs.
该项目官网「Unique Program Features」原文，说的是这个项目自身的特点（学制长短、资助、实践安排、认证等），不是学校层面的通用介绍。
Located in the heart of the City of London, Bayes places you at the centre of a global hub for marketing, innovation and business. With leading agencies, media companies, start-ups and brands nearby, you’ll benefit from valuable opportunities to connect with industry and build your professional network.
London has also been recognised by QS as one of the best cities in Europe for students, offering a vibrant international environment in which to study and build professional connections.
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Apply your learning to real business challenges through live consultancy projects, marketing simulations and industry-led business challenges.
Gain practical marketing experience developing marketing strategies for real organisations, start-ups and product launches.
Tailor your studies to your career goals through Bayes Elective Modules or a Business Research Project aligned with your interests and ambitions.
Build valuable industry connections through Bayes' extensive links with London's marketing, media and business community.
Develop future-focused marketing skills through dedicated modules exploring artificial intelligence, machine learning, consumer analytics and digital marketing.
Study a globally recognised programme ranked Top 3 in London for four consecutive years in the QS Business Master's Rankings 2026 for Marketing.
该项目为硕士 · 市场营销，官网介绍：Ranked 2nd in London for Marketing in the QS Business Master's Rankings 2025. This MSc develops your expertise in marketing strategy and consumer insights through advanced study of market research, co…
伦敦大学城市圣乔治营销策略与消费者洞察理学硕士的学制是多久？
该校官网公布为 1年（全日制）。
伦敦大学城市圣乔治营销策略与消费者洞察理学硕士的学费是多少？
32600英镑/年，为该校官网公布的项目学费。
伦敦大学城市圣乔治营销策略与消费者洞察理学硕士什么时候入学？
该校官网公布 9月 入学。
伦敦大学城市圣乔治营销策略与消费者洞察理学硕士的语言成绩要求是什么？
雅思 6.5（W 6 / S 6 / L 6 / R 6） · 托福 90（W 19 / S 22 / L 19 / R 20） · PTE 62（W 60 / S 60 / L 60 / R 60）。
伦敦大学城市圣乔治营销策略与消费者洞察理学硕士的入学要求是什么？
A UK upper second class degree or above, or the equivalent from an overseas institution. Previous study of business, management or finance is not required. Work experience is not a requirement of this course.