The IMS Concentration aims to provide students with cutting-edge knowledge and skills in interactive media communication content and product planning, development, and research. Students are expected to become familiar with the essential design and development processes of interactive media products as well as the global industry of interactive media communication. Students are also expected to be able to apply knowledge and skills to conduct user research and generate creative ideas that can drive interactive media design and provide solutions to interactive media communication problems. The MACOMM Common Core Courses will equip students with essential conceptual knowledge of communication and skills of communication research. The Concentration Required Courses will provide students with both general knowledge of the global interactive media landscape and practical insights of content and product development for interactive media. Through the studies of Elective Courses, students will be able to develop their own specialities, such as campaign planning, marketing, and product design.
Requirements
Holder of a Bachelor’s degree in any discipline from a recognized tertiary institution; or
Professional experience would be preferred.
Language Requirements
Applicants whose first language is not English, or previous degree not obtained with English as medium of instruction are required to prove their English proficiency by providing any of the following English test results:
College English Test Band 4/6≥430;or