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澳大利亚国立大学 · 营销管理硕士 硕士

Australian National University|Master of Marketing Management。项目库类目:市场营销 · 商科。 下面的学制、学费、入学时间、语言要求与课程设置均来自该校该项目本身,不与其他学校同一名称的项目共用。
QS 2027 · 第 29 位
学位 硕士 · 学制 2年 · 学费 56120澳元/年 · 入学 2/7月 · 12 门课程

📖 项目简介

Career Development Support As ANU College of Business and Economics (CBE) students and alumni, you have access to an innovative and engaged CBE Careers and Student Employability team . Our Career Consultants are ready to help you successfully navigate the professional landscape and achieve employment success in the global market. Student employability is a core focus at CBE, and we know that employers demand well-rounded graduates, equipped for the job market. Our students have various employability initiatives to choose from to build skills for the workplace. To find out about the opportunities available to you, including career appointments, jobs, internships, mentoring, professional development initiatives, and events, please visit Opportunities and Careers . Work-Integrated and Experiential Learning Opportunities ANU offers a wide range of courses to equip our graduates for future success, such as: CBE Internships - The internship project has a strong focus on developing students’ employability in terms of their teamwork, communication and problem-solving skills, through completion of CBEA6070 ANU College of Business and Economics Internship Program (PG) with workplace projects of 120 hours (for 6 units) or 240 hours (for 12 units). Each intern will show evidence of competencies and skills acquired through close working relationships and collaboration with colleagues, a workplace supervisor and an academic advisor. The interns have ongoing support from the CBE Careers and Student Employability team, the course convener, tutor and workplace supervisor from the host organisation. Special Industry Project (SIP) - work-integrated learning is the core component of the WILC6001 Special Industry Project course (6 units) , which offers postgraduate students across the university the opportunity to work in a small cross-disciplinary team and solve a business problem presented by a live business client. CBE Momentum - a not-for-credit, professional-development initiative where students can practice, develop and articulate their soft skills and discover their strengths and values. It builds confident, work-ready, and highly competitive graduates, and helps support a successful transition into the workforce. ANU International Business Plan Competition - completed as part of MKTG8035 Global Business Project (6 units) , this course will prepare students to market across borders. It begins with an in-depth global environmental analysis and examines approaches to operating in an increasingly interconnected world. It also addresses new challenges in managing global marketing, such as building global brands and communication strategies. SoCIETIE @ the ANU McCusker Institute - the AATD6001 SoCIETIE Initiative (6 units) course is open to students from any degree who want to make a positive difference in their communities. It helps students build the skills and perspectives needed to address complex challenges, from local issues to global concerns. In a supportive, transdisciplinary learning environment, students, academics, practitioners and community partners work together to turn ideas into action. Applied Topics in Business Studies - the special topic MGMT8401 course provides an opportunity to conduct applied research on a problem within the field of Business and Management, under the supervision of an academic from the School. Graduate Destinations Graduates from the Master of Marketing Management can be: Marketers in the private or public sectors who are tackling the complexity of modern organisations Professionals from diverse backgrounds who need a mix of marketing and management knowledge and skills to enhance their career prospects Marketing management consultants seeking leading-edge thinking on management practice and policy advisers designing, implementing or evaluating policies Management, leadership, consultant, coordination or administration positions in areas such as sales, advertising, marketing, corporate services, tourism, hospitality, health, welfare, social services, administration, public relations, policy, planning, production, education services, customer services, facilities and construction. Who can go on to become: Brand Managers Marketers & Marketing Managers Business Consultants Entrepreneurs and leaders in many other influential roles.

以上为澳大利亚国立大学该项目官网项目页原文(英文),本站未做改写或补写。

📋 项目参数

营销管理硕士

Master of Marketing Management
硕士商科
学制2年
学费56120澳元/年(2 年共约 112,240 澳元)
入学时间2/7月
语言要求雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 80(W 20 / S 18 / L 18 / R 20) · PTE 64(W 55 / S 55 / L 55 / R 55)
就业方向广告公司、咨询公司市场部、互联网营销、零售企业
岗位分布数字营销专员、内容营销师、客户经理、品牌经理、市场策划
📚 课程设置(12 门)
课程12 门
  • 0全球环境下的管理Managing in a Global Context
  • 1技术与项目管理Technology and Project Management
  • 2循证管理Evidence-Based Management
  • 3组织行为学Organisational Behaviour
  • 4创业与创新Entrepreneurship and Innovation
  • 5战略管理Strategic Management
  • 6人员与变革领导Leading People and Change
  • 7品牌战略Brand Strategy
  • 8数字营销传播Digital Marketing Communications
  • 9消费者行为与分析Consumer Behaviour & Analysis
  • 10应用市场研究Applied Market Research
  • 11营销与利益相关者沟通Marketing and Stakeholder Communications

🎯 入学要求

官网给出的录取条件原文,含学校统一要求与该项目的附加要求;语言成绩的具体分数线请到项目官网核对。

Applicants must present one of the following:

  • a Bachelor degree or international equivalent with minimum GPA of 5.0/7.0
  • a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
  • a Bachelor (Honours) degree or international equivalent with minimum GPA of 4.0/7.0
  • a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and a Graduate Certificate with minimum GPA of 4.0/7.0
  • a Graduate Certificate or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
  • an ANU Graduate Certificate of Management with minimum GPA of 5.0/7.0
  • a Graduate Diploma or international equivalent with minimum GPA of 4.0/7.0
  • a successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam
  • 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0
  • GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550 and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
  • GRE General test, completed no more than 5 years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing, and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
  • a minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program

The GPA for a Bachelor program will be calculated from (i) a completed Bachelor degree using all grades and/or (ii) a completed Bachelor degree using all grades other than those from the last semester (or equivalent study period) of the Bachelor degree. The higher of the two calculations will be used as the basis for admission.

Ranking and English Language Proficiency: At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry.

📊 申请案例数据分析(6 条)

统计口径:澳大利亚国立大学「营销管理硕士」这一个项目的录取案例(同校同名),共 6 条。样本低于 8 条的维度不出图表 —— 拿 3 条案例画一张「趋势图」是假的。
本科层次普通本科 67% · 海外本科 17% · 985院校 17%
中位数按同制式分别统计(不同 GPA 制式不可合并),样本少于 5 条时只报数量不报中位
中国农业大学 · 国际经济与贸易(经济学)
985院校GPA 2.98/4.0
澳门旅游大学 · 酒店管理
海外本科GPA 3.02/4.0
深圳大学 · 会计
普通本科GPA 79.2/100
浙大城市学院 · 工商管理
普通本科GPA 80.23/100雅思 5.5
上海立信会计金融学院 · 保险学
普通本科GPA 85.46/100
广东海洋大学 · 工商管理
普通本科GPA 73/100

🔗 站内归类方向

该项目已归属站内方向「市场营销」,可到该校该方向的筛选视图看同方向的其他项目与录取案例

❓ 常见问题

以下问答的答案全部取自本页已列出的官网数据,不做推测;官网未公布的项不出现在这里。
澳大利亚国立大学营销管理硕士主要学什么?
该项目为硕士 · 市场营销,官网介绍:Career Development Support As ANU College of Business and Economics (CBE) students and alumni, you have access to an innovative and engaged CBE Careers and Student Employability team .
澳大利亚国立大学营销管理硕士的学制是多久?
该校官网公布为 2年(全日制)。
澳大利亚国立大学营销管理硕士的学费是多少?
56120澳元/年(2 年共约 112,240 澳元),为该校官网公布的项目学费。
澳大利亚国立大学营销管理硕士什么时候入学?
该校官网公布 2/7月 入学。
澳大利亚国立大学营销管理硕士的语言成绩要求是什么?
雅思 6.5(W 6 / S 6 / L 6 / R 6) · 托福 80(W 20 / S 18 / L 18 / R 20) · PTE 64(W 55 / S 55 / L 55 / R 55)。
澳大利亚国立大学营销管理硕士的入学要求是什么?
Applicants must present one of the following: a Bachelor degree or international equivalent with minimum GPA of 5.0/7.0 a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent y…
澳大利亚国立大学营销管理硕士一共开设多少门课程?
课程设置共 12 门。
澳大利亚国立大学营销管理硕士毕业后主要去向有哪些?
广告公司、咨询公司市场部、互联网营销、零售企业
学制 / 学费 / 语言要求 / 申请节奏为按国家(地区)通行区间整理的参考值,各校每年均可能调整,最终以院校官网公布为准;本站不提供中介服务。 排名数据:QS 名次来自 QS 官方榜单整理,U.S. News 名次整理自 Ranking Radar 公开数据集(CC-BY-4.0),原始榜单 © U.S. News & World Report。
营销管理硕士
澳大利亚国立大学 · 2年 · 56120澳元/年(2 年共约 112,240 澳元)