Delivered by the triple-accredited Aston Business School , our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education.
It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM’s learning outcomes to ensure that our course content is aligned to industry requirements.
Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics.
In our MSc Strategic Marketing Management programme at Aston University, you will gain comprehensive insights into strategic marketing. From crafting digital advertising strategies to integrating communication strategies within digital transformation initiatives, you will be prepared for dynamic marketing roles.
In the taught phase, you will practically apply knowledge, mastering strategic concepts and analytical techniques. You will explore marketing analyses using research and statistical techniques, while enhancing critical analysis, teamwork and communication skills.
In the dissertation phase, you will complete a research project on a strategic marketing topic of your choice, showcasing your ability to conduct independent research with a clear consideration of ethics, theory and methods.
Studying Strategic Marketing Management at Aston University offers unparalleled opportunities and global recognition. Aston Business School 's triple accreditation, a distinction held by only 1% of business schools globally, ensures top-quality education.
Our curriculum emphasises real-world application, incorporating extensive use of real-life case studies to enrich your learning experience. This applied nature of the programme equips you with practical skills and insights highly valued by employers.
One of the following:
You will also need to provide:
Aston University is a diverse, close community and welcomes international students on many of our postgraduate programmes. Students from over 120 countries choose to study with us every year. Based in the centre of Birmingham, Aston is not only a great place to study but also a great place to live.
For details of equivalent qualifications in your country, use our area pages below:
Applicants whose first language is not English will be required to provide evidence of an English language qualification.
English language requirements
Aston University provides a range of opportunities for international students to join our community and study on our campus. A key part of our strategy is our relationships with teaching partners, providing multiple pathways to Aston.
Aston’s professional work placements can improve your chance of securing a graduate job. Placements give you experience, confidence and opportunities and, as an Aston student, you’ll be better prepared for your future career. One of the great things about Aston is our focus on employability. Our close links with businesses, industries and professions make this possible.
Pathway programmes
If you don’t meet our entry requirements, we have a range of pathway programmes offered by our partner, ONCAMPUS Aston, which you can complete to progress onto one of our degrees.
We recognise the value of extensive professional experience. If you do not have the academic qualifications but have extensive and relevant professional experience and a proven ability to succeed, we would welcome your application.
The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications.