【岗位职责】 1. Advertising Campaign Management and Optimization: Assist in managing overseas Google Ads and Meta Ads accounts, participate in ad creation, deployment, and daily optimization; 2. Data Analysis and Reporting: Regularly organize advertising data, prepare performance analysis reports, support optimizers in summarizing campaign strategies, participate in A/B testing, compare performance across ad groups, and propose optimization suggestions; 3. Market and Competitor Research: Assist in analyzing overseas market trends, user behavior, and competitor advertising strategies to provide references for campaign optimization; 4. Creative Collaboration: Communicate with the design team to provide suggestions for ad creative improvements, ensuring compliance with platform policies and user preferences. 1、广告投放与优化：协助管理海外Google Ads和Meta Ads广告账户，参与广告创建、投放及日常优化； 2、数据分析与报告： 定期整理广告数据，制作效果分析报告，协助优化师总结投放策略，参与A/B测试，对比不同广告组表现，提出优化建议； 3、市场与竞品调研： 协助分析海外市场趋势、用户行为及竞品广告策略，为投放优化提供参考； 4、素材协作：与设计团队沟通，提供广告素材优化建议，确保素材符合平台政策及用户偏好。 【任职要求】 1. Bachelor’s degree or above, preferably in Marketing, Advertising, Data Analysis, International Trade, or related fields; 2. Familiarity with Google Ads and Meta Ads platforms; internship or project experience in advertising is a plus; 3. Advertising Optimization Skills: Understand key performance indicators (KPIs) for performance advertising such as CPM, CPC, CPA, ROI; data-sensitive with the ability to optimize campaigns based on data insights; 4. Familiarity with audience targeting, keyword optimization, ad ranking, and other basic optimization methods; 5. Language and Communication: Good written and reading English skills; able to comprehend overseas advertising platform documents and industry reports; clear logical thinking, strong learning ability, and teamwork awareness. 1、本科及以上学历，市场营销、广告、数据分析、国际贸易等相关专业优先； 2、熟悉Google Ads和Meta Ads后台操作，有相关实习或项目经验者优先； 3、广告优化能力： 了解效果广告的核心指标（如CPM、CPC、CPA、ROI等），对数据敏感，能基于数据优化投放策略； 4、熟悉受众定向、关键词优化、广告排名等基本优化手段； 5、语言与沟通能力： 英语读写能力良好，能阅读海外广告平台文档或行业报告；逻辑清晰，具备良好的学习能力和团队协作意识。