【岗位职责】 1. Ad Creative Production: Create or assist in producing high-performing ad creatives. This may include: - Graphic Focus: Static images, dynamic banners, feed ad visuals, and landing page designs. - Video Focus: Editing and producing short video ads, including basic motion graphics, text animation, and sound design. 2. Data-Driven Optimization: Learn to analyze ad performance metrics (e.g., CTR, View-Through Rate) under the guidance of a mentor. Use these insights to iterate and optimize creative assets. 3. Localization Support: Research cultural preferences and visual trends in target markets (e.g., North America, Europe, Southeast Asia) to assist in adapting ad creatives for higher click-through and conversion rates. 4. A/B Testing Support: Collaborate with the ad operations team to quickly produce multiple versions and styles of creatives for A/B testing, using data to validate the best-performing concepts. 5. Trend Insight: Monitor overseas advertising design trends and competitor creatives to provide innovative ideas and references for the team. 作为效果广告素材设计实习生，你将是我们海外广告创意的核心贡献者之一。根据你的技能特长，你将专注于平面素材（静态图片、动态Banner） 或视频素材（短视频广告） 的设计与制作，为Facebook、Google、TikTok等平台的广告效果负责。 1. 创意素材设计： 负责或协助制作高吸引力的海外效果广告创意素材，可能包括： - 平面方向： 静态图片、动态Banner、信息流广告图片、落地页视觉设计等。 - 视频方向： 短视频广告的剪辑、制作，包含基础动画、文字动画、音效合成等。 2. 数据驱动优化： 在导师指导下，学习分析广告数据（如CTR、完播率），理解设计对效果的影响，并基于反馈对素材进行迭代优化。 3. 本地化设计支持： 研究欧美、东南亚等目标市场的文化偏好与视觉趋势，协助完成广告素材的本地化视觉适配，提升点击与转化。 4. A/B测试支持： 配合投放团队，快速产出多版本、多风格的素材，用于A/B测试，以数据验证最佳创意方向。 5. 趋势洞察： 跟踪海外广告设计潮流与竞品动态，为团队带来前沿的创意灵感和参考。 【任职要求】 1. Background: Current undergraduate or postgraduate student. A degree in Design, Fine Arts, Advertising, Film, Animation, or a related field is preferred. 2. Software Skills (Proficiency in one track is required): - Graphic Track: Proficiency in Photoshop and Illustrator. Familiarity with Figma or basic motion graphics (AE) is a plus. - Video Track: Proficiency in After Effects and Premiere Pro. Familiarity with DaVinci Resolve or basic 3D skills is a plus. 3. Design Capability: - Graphic Track: Solid skills in layout, color theory, and graphic creation. - Video Track: Good sense of pacing, visual storytelling, and audio-visual aesthetics. 4. Mindset: Strong interest in data-driven design methodologies. Excellent communication, teamwork, and the ability to iterate quickly based on feedback. 5. Language: Basic English reading skills are required to research international design resources and platform updates. 6. Plus Points: A portfolio is required. Passion for and understanding of overseas social media culture. Personal projects or prior internship experience are advantageous. 1. 专业背景： 本科及以上学历在校生，设计、艺术、广告、影视、动画或相关专业优先。 2. 软件技能（满足其一即可）： - 平面方向： 精通 Photoshop 和 Illustrator，熟悉Figma或具备基础动效（AE）能力者加分。 - 视频方向： 熟练掌握 After Effects 和 Premiere Pro，熟悉DaVinci Resolve或具备基础三维能力者加分。 3. 设计能力： - 平面方向： 具备良好的版式设计、色彩搭配和图形创作能力。 - 视频方向： 具备良好的剪辑节奏感、镜头叙事能力和视听语言审美。 4. 学习与协作： 对数据驱动的设计方法有浓厚兴趣，具备良好的沟通能力和团队协作精神，能积极接受反馈并快速迭代。 5. 语言能力： 具备基础的英语阅读能力，能够查阅和理解海外设计资源、平台规范与行业资讯。 加分项： 请务必提交个人作品集；对海外社交媒体文化有热情和了解；有个人项目或实习经验者优先。