V·STAR
岗位信息
招聘岗位
Product Marketing Intern 产品运营实习生(内容方向)
工作城市
杭州
是否笔试
未明确
招聘批次
实习
发布日期
2025-12-11
📋 岗位职责 / 任职要求
【岗位职责】
1.Assist in organizing and researching product positioning, target user personas, and core value propositions;
2.Participate in Go-To-Market (GTM) execution for new features and version launches, supporting the creation of marketing assets (copywriting, visual requirements, emails, etc.);
3.Assist in designing and optimizing in-product guidance processes (Onboarding/User Education) to enhance users' understanding of the product value;
4.Support the operation of owned channels (website, in-product, EDM, content hub, etc.), participating in content publishing, email automation, and growth-related tasks;
5.Participate in data analysis, A/B testing, and conversion tracking, providing optimization suggestions based on results;
6.Assist in maintaining the product communication asset library and content standards, supporting the accumulation of content assets.
1、协助进行产品定位、目标用户画像与核心价值主张的整理与研究;
2、参与新功能与版本发布的 Go-To-Market(GTM)执行工作,支持营销资产产出(文案、视觉需求、邮件等);
3、协助设计与优化产品内引导流程(Onboarding / 用户教育),提升用户对产品价值的理解;
4、协助运营自有渠道(官网、产品内、EDM、内容中心等),参与内容发布、邮件自动化与增长相关工作;
5、参与数据分析、A/B 测试、转化率追踪,基于结果提出优化建议;
6、协助维护产品沟通素材库与内容标准,支持内容资产沉淀。
【任职要求】
1.Currently enrolled in an undergraduate or graduate program, with overseas educational background or strong English skills preferred;
2.Interest in product marketing, growth, or content-related fields, with basic logical analysis and communication skills;
3.Strong learning ability, able to quickly understand product and user needs;
4.Available to intern 4–5 days per week, with a minimum commitment of 3 months.
Preferred Qualifications
1.Interest in or experience with AI/SaaS/professional tool products;
2.Participation experience in overseas user products or international projects;
3.Basic skills in content planning, data analysis, or design tools.
1、本科或研究生在读,海外教育背景或英语优秀者优先;
2、对产品运营、增长、内容方向有兴趣,具备基本的逻辑分析与沟通能力;
3、学习能力强,能快速理解产品与用户需求;
4、每周可实习 4–5 天,至少持续 3 个月。
加分项
1、对 AI / SaaS / 专业工具类产品有关注或使用经验;
2、有海外用户产品或国际化项目的参与经验;
3、具备内容策划、数据分析或设计工具基础。
🏢 企业简介
总部上海
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