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岗位信息

招聘岗位
Product Marketing Intern 产品运营实习生(内容方向)
工作城市
杭州
是否笔试
未明确
招聘批次
实习
发布日期
2025-12-11

📋 岗位职责 / 任职要求

【岗位职责】 1.Assist in organizing and researching product positioning, target user personas, and core value propositions; 2.Participate in Go-To-Market (GTM) execution for new features and version launches, supporting the creation of marketing assets (copywriting, visual requirements, emails, etc.); 3.Assist in designing and optimizing in-product guidance processes (Onboarding/User Education) to enhance users' understanding of the product value; 4.Support the operation of owned channels (website, in-product, EDM, content hub, etc.), participating in content publishing, email automation, and growth-related tasks; 5.Participate in data analysis, A/B testing, and conversion tracking, providing optimization suggestions based on results; 6.Assist in maintaining the product communication asset library and content standards, supporting the accumulation of content assets. 1、协助进行产品定位、目标用户画像与核心价值主张的整理与研究; 2、参与新功能与版本发布的 Go-To-Market(GTM)执行工作,支持营销资产产出(文案、视觉需求、邮件等); 3、协助设计与优化产品内引导流程(Onboarding / 用户教育),提升用户对产品价值的理解; 4、协助运营自有渠道(官网、产品内、EDM、内容中心等),参与内容发布、邮件自动化与增长相关工作; 5、参与数据分析、A/B 测试、转化率追踪,基于结果提出优化建议; 6、协助维护产品沟通素材库与内容标准,支持内容资产沉淀。 【任职要求】 1.Currently enrolled in an undergraduate or graduate program, with overseas educational background or strong English skills preferred; 2.Interest in product marketing, growth, or content-related fields, with basic logical analysis and communication skills; 3.Strong learning ability, able to quickly understand product and user needs; 4.Available to intern 4–5 days per week, with a minimum commitment of 3 months. Preferred Qualifications 1.Interest in or experience with AI/SaaS/professional tool products; 2.Participation experience in overseas user products or international projects; 3.Basic skills in content planning, data analysis, or design tools. 1、本科或研究生在读,海外教育背景或英语优秀者优先; 2、对产品运营、增长、内容方向有兴趣,具备基本的逻辑分析与沟通能力; 3、学习能力强,能快速理解产品与用户需求; 4、每周可实习 4–5 天,至少持续 3 个月。 加分项 1、对 AI / SaaS / 专业工具类产品有关注或使用经验; 2、有海外用户产品或国际化项目的参与经验; 3、具备内容策划、数据分析或设计工具基础。

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